SOFT SAVING: A GENERATIONAL WAKE-UP CALL

Soft Saving: A Generational Wake-Up Call

A New Kind of Wealth: Gen Z Is Rewriting the RulesFor decades, financial success adhered to a familiar pattern: gain gradually, conserve boldy, purchase a home, and prepare for retirement. Yet Gen Z is coming close to cash with a fresh perspective. Instead of focusing exclusively on long-term accumulation, this generation is focusing on balance

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